Talk about advertisements that touch. Public service/ awareness campaigns are powerful tools to reach the masses. The Bell Bajao campaign is one such.
I saw the advertisement for the first time today.
The message has been cleverly depicted. Dialogues are almost non existent. A bell, a look. That's all. An intervention that says a lot without saying anything.
Those who ring the doorbell to interrupt an episode of domestic violence ask nothing more than a cup of milk, or a cricket ball. And yet, they convey such a lot. Perhaps, even put an end to something that could have ended up in a suicide, a burn case, a grievous knife injury. These are not far-fetched ideas, no. Just read your news briefs more carefully and you will realise how sadly common it is for such misfortunes to happen in homes that are caught in domestic turmoils. (And you know what, half such news doesn't even reach you. It dies a sudden death for want for space.)
Bell Bajao. As long as there are people who are sensitive enough to give importance to such seemingly trivial, but indeed quite vital issues, there's still so much to feel good about. This is a wonderful, wonderful campaign. Hats off to the ad-men, script-writers, directors, producers et al.